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Throughout History,

Throughout history, Mexico has witnessed an array of pioneer women whose decisions created opportunities across the country. Today, we have a legacy of women such as Sor Juana Inés de la Cruz, Matilde Petra Montoya, Elvia Carrilo Puerto, among others.

All and each one of them transcended on their different fields but very little has been made and said to make justice to the importance of their achievements.

Today, we have an opportunity and obligation to share the lives, experiences and decisions of women who are standing up for themselves to positively improve their own lives and those around them.

is about
What We Do
Who We Are
But most of all
What we DECIDE.

Meet the women whose decisions are changing the World.

Carmen Ramirez “Titita”

""Everyday I wake up with an objective: to give.""

At the age of 18, Titita left her home in Xalapa, Veracruz to leave for Mexico City, establish a new life with her husband and begin a new business. They had planned to sell a traditional Mexican dish called “carnitas con arroz” but after her husband passed away, Titita took charge. She became a business… Read more »

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Dafne Almázan Anaya

"When you make a decision, there’s a process in which you have to choose. There’s always something you give up on, but that doesn’t necessarily mean there’s a sacrifice."

Dafne became the World’s youngest psychologist at the age of 13. In spite of her short age, Dafne practices piano, and is a yellow belt in taekwondo. She improves her English and is also learning Chinese and French. Two years later, Dafne is currently studying her doctorate degree but even though she is a gifted… Read more »

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Eufrosina Cruz

"You must take opportunities away from life - but that is your decision. No one else will take decisions for you."

Eufrosina began questioning her reality at the age of 12, inspired by a teacher who would walk hours to her town bringing in newspapers and sharing information that didn’t reach her community. It was then when Eufrosina decided to stand up against inequality and indifference. Eufrosina was elected mayor of Santa María Quiegolani, Oaxaca in… Read more »

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Leticia Gasca

"A decided woman is one which first makes the decision to know herself."

During a night out at a mezcal shop in Mexico City, Leticia and a group of friends realized that each and every one of them had failed in their businesses but none had dared to share their stories. That’s how Fuck Up Nights and the Institute of Failure were born. Fuckup Nights is one of… Read more »

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Lorena Saravia

"It can be terrifying to have to make so many decisions, but you are decisive only if you are clear on what you want."

Lorena grew up listening to the sound of a sewing machine at home. When she turned 23 years old she began studying fashion but it wasn’t until a couple of years later when she decided to transform her brand into a real business. Lorena currently has three stores in Mexico City under her brand and… Read more »

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Olga Sanchez Cordero

"I got rid of a taboo when I decided to defend women’s sexual freedom by saying that rape does exist between married couples."

Olga is considered to have been one of the most liberal members of Mexico’s Supreme Court. She remained in office during 1995 until 2015. She is the ninth woman to have held a seat at the Mexico’s Supreme Court.

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Patricia Armendariz

"People do not need bad ideas."

Patricia was born in 1955 in a small town of 25,000 in Comitan, Chiapas. At the age of 16 she asked to move to Mexico City with her grandmother where she studied Mathematics at UNAM. At the age of 35 years old she was hired by Pedro Aspe, then Secretary of Treasury, to specialize financial… Read more »

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Romina Sacre

"I am not afraid of failure. I am not afraid to fall. I know it won’t be easy but I always find the way to move forward. "

When she was a girl, she enjoyed writing, reading and creating stories. Romina studied acting in New York but her need to express her creativity and speak openly and fearlessly about the challenges women face daily. Romina decided to create a media platform,, where she publishes articles and videos that touch issues such as… Read more »

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Being happy is a decision we must make every single day.

One that does not depend on the circumstances that we are living but on the attitude with which we decide to face our problems.

Happiness is that: to decide being happy.

– Frida Khalo

Olga Segura


Olga has produced film in Mexico and the United States. To this day, she has produced a and eight feature films. Her most recent project is The Dinner, a film based on the novel by the same title written by Herman Koch starring Richard Gere, Laura Linney, Steve Coogan and Rebecca Hall. Olga was certified as an advocate to end violence against women and children on behalf of the organization Peace Over Violence and the Assembly of the State of California.

Bárbara Arredondo Ayala

Cultural Curator

Bárbara has dedicated her life to giving visibility to the lives of our generation’s most inspiring leaders. She has created and advised movements and forums in Latin America, New York and Japan. On 2015 she was invited to participate at the US State Department IVLP Program on Women, Peace and Security.