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Throughout History,

Mexico has borne witness to great, pioneering women whose decisions created opportunities for future generations throughout society.

Sor Juana Inés de la Cruz, Matilda Petra Montoya, Elvia Carrillo Puerto and many others excelled in a variety of fields.

Today, we share the stories of (and decisions made by) Mexican women who dare to be who they are to improve their lives and create change.

focuses on
What We Do
Who We Are
But most of all
What we DECIDE.
Somos decididas

Being happy is a decision we must make every single day.

One that does not depend on the circumstances that we are living but on the attitude with which we decide to face our problems.

Happiness is that: to decide being happy.

– Frida Khalo

Olga Segura

Producer and Actress

Olga is a mexican actress, producer and activist based in the United States. Her most recent project is the American film “Waiting for the Barbarians”, based on the novel written by the winner of the Nobel Prize for Literature, J.M. Coetzee. The film is directed by Oscar-nominated Colombian director Ciro Guerra with actors Mark Rylance, Gana Bayarsaikhan, Johnny Depp and Robert Pattinson.

Olga was certified in 2014 as a defender of the rights of women and children by the Peace Over Violence organization and the California State Legislature in the United States. In September 2017, together with fellow actresses Karla Souza, Ana de la Reguera and Kate del Castillo, Olga founded the organization “Los Angeles in Mexico” which is dedicated to helping the victims of the 2017 earthquake. They have also created Immigration NEXUS, a platform that connects non-profits and agencies that are focused on immigration issues to better spread information internally and externally to those they can help.

Olga is also the founder of “Decididas,” a movement that empowers women in Mexico by creating awareness of the decisions they make every day in order to generate positive changes in society.

Her work doesn’t end there. She is also an ambassador for the Women’s March. Olga was one of the original signatories for the TIMES’UP movement and is one of the voices of the LatinX group within the movement.

In May 2019, Forbes magazine declared her one of the 100 most powerful women in Mexico.

Bárbara Arredondo Ayala

Cultural Curator

Bárbara has dedicated her life to making the lives of the most inspiring leaders of our generation more visible. With over 13 years of experience, she has created and advised movements and public forums in Latin America, New York and Japan.

She is a former member of the the Global Shapers Network at the World Economic Forum and a member of the first class of the U.S. Department of State’s Women, Peace and Security initiative. She is, additionally, the co-founder of Hungry Beast Juice Bar & Kitchen.